Introducing an improved Pricing Model

First of all because we want to accommodate a recurrent wish from you. We call it a fair pricing model because it reflects a fair calculation of earning and distance. We want to make all deliveries worth your while.

We want to make sure the earnings offered for a task better reflect the actual effort needed to deliver that task, such as the estimated route distance, the weather during delivery, the type of order and much more. To make all of this possible, we have to move away from the fixed task fees and update our service agreement.

The ultimate goal is to make each task equally attractive for you to accept and you will receive all the information you need each step of the way.

Some of you will experience an increase, some will experience a decrease in the task fee. With the new pricing model, task fees will be more flexible and match the effort required to deliver each specific task. This is to ensure that factors such as estimated route distance, type of order and weather can then be taken into account. What this means in practice is that for some tasks the earnings might be less than with the current model while other tasks might be more.

As we introduce estimated route distance some tasks will offer greater earnings and some - mainly bundle tasks - less. Your overall earnings won't be affected. We will also add pick-up fees which will have a positive impact on the fees.

You can always see your offered earnings for any specific task before you accept or reject it.

The aim is to make the task fees more flexible and match the effort required to deliver each specific task. This is to ensure that factors such as estimated route distance, type of order and weather can then be taken into account. What this means in practice is that for some tasks the earnings might be less than with the current model while other tasks might be paid more.

Wolt is, however, hoping to reduce costs by becoming more efficient. With these changes, fewer tasks will be rejected which will cause fewer delays and make our operations run more smoothly. Today, less attractive tasks are rejected simply because some courier partners feel that the effort needed for that task is not worth the fee. By better matching the fee with the effort needed, the tasks will be accepted quicker making our service more efficient and helping us save money on expenses like customer refunds for delayed orders.

The new features will make it easier for you to know the fee for each task. You will be shown the full fee upfront before you accept or reject it. (Note: tips will be added on top).
As we are moving towards pricing each task individually, we will no longer work with a base and distance fee to show. Distance, base and other earnings components are rolled into to the single ‘Task fee’, and will not be visible as a separate amount under “Finances” tab in your Partner app. We do this to simplify your earnings and make it easier to understand.

We hope you will give this new model a try and see how your earnings develop. Then you can decide for yourself if you want to continue delivering with us. It will not be possible to continue on the old agreement once the new addition comes into effect.

We’ve put a lot of work into rebuilding our earning model, which will result in more fairly distributed earnings for all courier partners, and in fees that are better aligned with the effort needed for a specific task.

Bundled orders will also be paid based on the estimated route distance between the pickup location(s) and delivery location(s) instead of just the straight-line distance from the pick-ups to each drop-off.

Because we are introducing a fee for pick-ups as well, and as estimated route distances are longer than straight-line distance averages, the distance fee will be dynamically priced as everything else in the Pricing Model.

This is an example of how a bundled order will appear in the app:

The below image shows how the fees are shown; the courier is offered an additional €2,50 for the second delivery and an additional distance of +0,4 km on top.

Please note that the image is just a hypothetical example 👆

Our overall aim is that your earnings will not be affected and with these changes, you will see the fee and the details of the task right away when the task is offered, so you can quickly decide for yourself if you think the task is one you want to accept. Again, the goal for us is to make every task equally attractive.

Weekends are our most busy time of the week, and yes - as a part of the Pricing model, we will continue to offer increased fees 💰

Due to the fact that the Pricing Model is dynamic, the earnings possibilities will be higher in the peak hours in the evening and the weekend of course. This means that you can catch more orders to deliver in the weekend between 17:00 and 20:00 on Fridays, Saturdays and Sundays! 🔥

In short, when we expect a higher demand - you can expect better earnings opportunities as well. And in the weekends, we have many hungry customers ordering Wolt which means that we receive a lot of orders for you to deliver throughout the day compared to the weekdays! 📈

You can get more tips & tricks on how to optimize your earnings right here 🚀

We are updating the Pricing Model so that the earnings for each task will be better matched with the effort needed.

Why?

• Because instead of the fees being a fixed amount, they will be individually determined for each task.
• For example there will be no set price for driving 1,5 kilometers (distance fee). The effort it takes to drive that distance depends on whether it is over a steep hill or on flat city streets; and whether it is sunny or it rains. The distance fee for 1,5 kilometers will therefore be higher or lower for any given task depending on these factors.
• The good thing is that couriers will always see the task price before deciding if they want to accept it.